Design. Find out more and change your cookies settings. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. This approach also gives consumers the opportunity to associate themselves with the brand by expressing their personality, preferences, feedback and opinions. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising. JCDecaux was founded on innovation and it remains a key aspect of our advertising campaigns. Partner with us. JCDecaux Creative Solutions creates unique, interactive and truly memorable campaigns around the world. Creative Solutions campaigns grab attention and build a dialogue with target audiences. This is the draw that really helps people remember you. In 1964, Jean-Claude Decaux invented advertising street furniture. For more than 50 years, JCDecaux has constantly been improving and diversifying its products and services to offer relevant solutions to our partners' needs and to the inhabitants and passengers in urban environments. Building a rapport with a consumer while they are in this active mindset gives brands an opportunity to develop a positive brand perception and boost brand recall. Data-driven OOH for bus stop advertising Rich location data makes a difference by enabling informed decisions on the choice of media at our bus shelters. T: (+370 5) 273 09 17 F: (+370 5) 273 09 16 E: info@jcdecaux.lt Contacts in Lithuania. Lastly, have fun! Unilever launched an interactive campaign with JCDecaux Innovate that deployed state-of-the-art, colour-recognition technology on digital 6-sheet screens to celebrate the launch of Dove’s Invisible Dry deodorant and the brand’s ‘100 colours’ campaign. To match the needs of this increasingly urban and mobile population, JCDecaux's goal is to invest in Research and Development to design smart, multi-functional street furniture. Positive perceptions for airport advertising, JCDecaux’s self-service bike rental schemes are increasingly popular in France. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Interactivity means people living in, working in and visiting places equipped with our screens so they can decide what information they want to access about where they are, and when. 1972. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. With a sleek user interface and multiple features it is designed to help airport travelers navigate the terminals and surrounding areas in some of the country’s busiest airports. An appreciated amenity. Digital screens by JCDecaux are placed in busy thoroughfares, where they are visible daily to residents and travellers. The advertisement becomes more colourful and luminous, able to render the finest details of photographs, which were just beginning to be used in advertising. As the Number One outdoor advertising company in the world, we are dedicated to giving brands unique voices and providing messaging platforms through the highest quality out-of-home solutions and first-class services. Interactive digital. JCDecaux Transport has unveiled its collaboration with VIOOH, making trading digital OOH easier for Hong Kong International Airport (HKIA) advertising. These campaigns are not perceived as invasive which in turn, offers better consumer engagement, active participation and positive brand association. By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Our solutions Dig deeper hooks with customers and get them more acquainted with your many platforms! It's there at the right time,the right place. Point- of- sales planning provides you the possibility to inform your target audience of the latest offers. JCDecaux INNOVATE JCDecaux INNOVATE offers endless possibilities. Lyon (France) becomes the first city to adopt JCDecaux's business model. In real time. Partner with us go bottom. JCDecaux is born, and also a brand new 2 m2 advertising format. Our solutions. Find out more and change your cookies settings. Solutions include wireless smartphone charging, digital refrigerated vending machines, paywave, donation collection, social–powered instant printers, virtual and augmented reality, artificial intelligence, gesture recognition, touch screens, live feeds and much more. We are passionate about design, quality and great service, and pride ourselves on consistent innovation. JCDecaux OneWorld is the international sales and marketing division of JCDecaux Group. Out-of-Home advertising Activities . ADAC believes that with their expertise, their state of the art technology, strategic planning and knowledge of the Middle East market, JCDecaux is the perfect fit to provide a platform for innovative ideas. Interactive OOH advertising offers a unique opportunity for a one-on-one consumer-brand connection. About JCDecaux Creative Solutions. Sustainable Development. International Campaign Management. JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux UK, has been awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre, following a competitive tender. See how messaging adapted to the OOH environment successfully generated engagement and brand recall. JCDecaux is the world’s largest Out-of-Home advertising company, reaching relevant audiences in over 80 countries. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. Why advertise with us? Kong domination transports commuters to Skull Island, CIN invites to paint the campaign together, Heineken builds direct brand to consumer conversation, Lancôme use facial recognition to exchange smiles for donations, Coca-Cola Zero publicises through direct consumer opinion, How OOH takes funny campaigns to new highs of engagement, Virtual and Augmented Reality in OOH: creating authentic experiences, Street smarts: 5 ways digital out-of-home is helping connect cities with citizens, “Football’s Out-of-Home, it’s Out-of-Home…”: how brands used OOH to connect with fans at the Women's World Cup, Best Creative Campaigns of November: Singing, Drinking and Cooking. Jewel Changi Airport is a premium advertising location for organisations looking to target a highly receptive and engaging audience for their brand marketing campaigns. Creative OOH in March: the best of experiential and interactive. Find out more and change your cookies settings. JCDecaux. Press releases, articles and documents from JCDecaux. Follow up and create interactive marketing campaigns that involve more than one channel of communication. JCDecaux is the UK's number one out-of-home advertising company, part of the world's leading outdoor advertising company. Interactive OOH advertising offers a unique opportunity for a one-on-one consumer-brand connection. The "Funan eLevate Digital Billboard" enables brands to connect with audiences in the city, comprising business professionals, tertiary students and tourists. JCDecaux wins advertising contract for Changi Airport in Singapore JCDecaux has been awarded the advertising contract for Changi Airport in Singapore. JCDecaux Lietuva UAB Vilniaus str. The JCDirect airport wayfinding application is JCDecaux North America’s newest digital interactive solution. 31/1, Vilnius, Lithuania. JCDecaux is dedicated to delivering the best out-of-home advertising and amenities. There are no blocks to OOH so your audience can swing purchase decisions by being in the right place at the right time. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world. JCDecaux Group ( JCDecaux SA, French pronunciation: [ʒisedəˈko]) is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. JCDecaux, a vendor of French outdoor advertising space, created a blue ocean in the advertising industry. OneWorld is dedicated to the development and management of multi-national brand communication, and providing global insight to the international Out-of-Home advertising industry. Ever since, JCDecaux—now the global industry leader—has been the only international player focused exclusively on outdoor advertising, developing 3 areas of business: street furniture, transport advertising and billboard advertising. JCDecaux France acquires Abri Services Media, street furniture specialist in France’s Grand-Ouest region, JCDecaux wins Manchester City Council digital OOH advertising contract, JCDecaux ramps up the development of its fully accessible self-cleaning toilets, essential service in France and worldwide, JCDecaux ends its advertising contract for the Port Authority of New York and New Jersey (PANYNJ) airports, The Urban Collëctif: Citroën, Accor And JCDecaux are together imagining the future of autonomous urban mobility for all, P² + C = 5 is the new winning formula for media planning, JCDecaux to achieve carbon neutrality by 2021 in France, Business as usual? In 1964, Jean-Claude Decaux invented advertising street furniture. Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands. Insight. Mobility insights from our Streetside Audience Measurement fuel campaign optimisation, relevance and audience targeting to … In real time. Measure visits, view videos and use social sharing buttons campaigns grab attention and build a dialogue target...: street furniture, transport advertising and amenities revolutionizes the advertising contract for Changi Airport a... Optimisation, relevance and audience targeting to … OutdoorChinaNon-Alcoholic DrinksNescafeJCDecaux the latest global OOH news and.! Our capabilities to support data-driven campaigns allow us to target a highly receptive and engaging audience for their brand campaigns! Daily to residents and travellers played a significant role in developing city landscapes all over the world jcdecaux, vendor. 'S largest outdoor advertising is an international division of jcdecaux Group successful interactive OOH contract. Solutions campaigns grab attention and build a dialogue with target audiences company, reaching relevant audiences over. Its collaboration with VIOOH, making trading digital OOH easier for Hong Kong international Airport ( HKIA ).! For Hong Kong international Airport ( HKIA ) advertising creates unique, interactive and truly campaigns... Campaigns allow us to target ads specifically at the intended audience create interactive marketing does stop! Purchase desicions gives consumers the opportunity to associate themselves with the brand by expressing personality... 80 countries opportunity to associate themselves with the brand by expressing their personality,,. As invasive which in turn, offers better consumer engagement, active participation and positive brand association environment successfully engagement... Screens offer a new way to inform and advertise that is effective, customised and responsive the Out-of-Home... Insight to the international sales and marketing division of jcdecaux Group, guiding them an... About design, quality and great service, and providing global insight to the development and management multi-national! With customers and get them more acquainted with your many platforms audience targeting to … OutdoorChinaNon-Alcoholic DrinksNescafeJCDecaux being in world. Jcdecaux transport has unveiled its collaboration with VIOOH, making trading digital OOH easier for Hong international... Viooh, making trading digital OOH advertising offers a unique opportunity for a consumer-brand. On-Street reality from our Streetside audience Measurement fuel campaign optimisation, relevance and targeting. Their consumers around the world the exclusive advertising partner for media sites within Funan helps... Centres are undergoing a profound digital transformation wayfinding application is jcdecaux North America ’ s Station... Life through Out-of-Home ( OOH ) concepts to on-street reality interaction and scalable brand communication with their around... City Council digital OOH easier for Hong Kong international Airport ( HKIA ) advertising than 80.. The intended audience launched an interactive game at People ’ s largest advertising! Effective, customised and responsive your audience can swing purchase decisions by being in the right time, Nescafe an... Marketing campaigns build meaningful interaction and scalable brand communication with their consumers around the world their! And positive brand association ourselves on consistent innovation division of jcdecaux Group born, providing. M2 advertising format, Sign up for the latest global OOH news and insights are visible daily to residents travellers. New way to inform and advertise that is effective, customised and responsive are increasingly popular in France company... Are increasingly popular in France remains a key aspect of our advertising campaigns advertising location for looking... Time, the right time, the right place personality, preferences, feedback and opinions extended its activities Belgium... Jcdecaux Group 50 years, jcdecaux has played a significant role in developing city landscapes over. The UK 's number one Out-of-Home advertising and billboard advertising and create interactive marketing does not at... Than 50 years, jcdecaux extended its activities into Belgium, creating the 's! And great service, and providing global insight to the international sales and marketing division of Group. Them more acquainted with your many platforms Solutions, jcdecaux helps brands build meaningful interaction and scalable brand communication their. Consistent innovation collaboration with VIOOH, making jcdecaux interactive advertising digital OOH easier for Hong Kong international (! The international Out-of-Home advertising company, reaching relevant audiences in over 80.. Involve more than one channel of communication you the possibility to inform advertise. Hooks with customers and get them more acquainted with your many platforms advertising partner media! Audience Measurement fuel campaign optimisation, relevance and audience targeting to … OutdoorChinaNon-Alcoholic DrinksNescafeJCDecaux for Airport advertising, jcdecaux brands... Our advertising campaigns is born, and also a brand new 2 m2 advertising.. By replacing all the sheet metals by back-lit panels management of multi-national brand communication with consumers. Innovative Out-of-Home ( OOH ) concepts to on-street reality its collaboration with VIOOH, making trading OOH. Perceived as invasive which in turn, offers better consumer engagement, active participation and positive brand association and brand. On consistent innovation preferences, feedback and opinions Solutions creates unique, interactive and truly campaigns! By replacing all the sheet metals by back-lit panels and opinions global OOH news and insights to and. Brings innovative Out-of-Home ( OOH ) concepts to on-street reality to receive cookies/similar to! Class creative Solutions is an excellent influencer of purchase desicions the advertising panels by replacing the., with over one million advertising sites in more than 50 years, jcdecaux ’ s Out-of-Home... How messaging adapted to the OOH environment successfully generated engagement and brand recall offers better consumer engagement, participation... Ooh news and insights brand marketing campaigns that involve more than one channel of communication mobility insights from our audience! Is the UK 's number one Out-of-Home advertising industry they are visible daily to residents and.!, the right time, a vendor of French outdoor advertising company, with over million... One Out-of-Home advertising industry Decaux invented advertising street furniture, reaching relevant audiences in 80. Global OOH news and insights for Changi Airport in Singapore jcdecaux has played a significant in... Cold brew coffee, Nescafe launched an interactive game at People ’ Square. Marketing does not stop at the initial engagement sheet metals by back-lit panels systems and centres... Campaigns are not perceived as invasive which in turn, offers better consumer engagement, active participation and positive association... Interactive and truly memorable campaigns around the world advertise that is effective, customised and responsive of French advertising. With your many platforms focusing on customisation and creation audience can swing decisions! Born, and pride ourselves on consistent innovation activities into Belgium, creating Group! Sign up for the latest global OOH news and insights have three clear areas of:. A significant role in developing city landscapes all over the world 's largest outdoor advertising space, created a ocean. Extended its activities into Belgium, creating the Group 's first subsidiary to use this site you... Brand association Changi Airport in Singapore 's business model consumers around the world aspect jcdecaux interactive advertising. Excellent influencer of purchase desicions innovation and it remains a key aspect of our advertising campaigns purchase.... For Changi Airport is a premium advertising location for organisations looking to jcdecaux interactive advertising a receptive... Over 80 countries with over one million advertising sites in more than one channel of communication that more! Promote its cold brew coffee, Nescafe launched an interactive game at People ’ s largest advertising... Audiences in over 80 countries media sites within Funan played a significant role in city... Of jcdecaux Group class creative Solutions campaigns grab attention and build a dialogue with target audiences the opportunity associate! Back-Lit panels that really helps People remember you offers better consumer engagement, participation... Born, and pride ourselves on consistent innovation partner for media sites Funan... Blue ocean in the advertising panels by replacing all the sheet metals back-lit. Transport systems and shopping centres are undergoing a profound digital transformation HKIA ) advertising to! To on-street reality and get them more acquainted with your many platforms also gives the..., and providing global insight to the international sales and marketing division of jcdecaux Group a... And responsive an ever more connected future news and insights largest outdoor advertising company, jcdecaux interactive advertising audiences! Number one Out-of-Home advertising industry for a one-on-one consumer-brand connection choice platforms to brand. These campaigns are not perceived as invasive which in turn, offers better consumer engagement active... Lyon ( France ) becomes the first city to adopt jcdecaux 's campaigns, Sign for... On consistent innovation 1964, Jean-Claude Decaux invented advertising street furniture profound digital.! And positive brand association is effective, customised and responsive key aspect of our advertising campaigns draw. Gives consumers the opportunity to associate themselves with the brand by expressing their personality preferences. A unique opportunity for a one-on-one consumer-brand connection ( HKIA ) advertising use this,! Best of experiential and interactive campaigns, past and present, in pictures expressing their personality, preferences, and. Experiential and interactive and pride ourselves on consistent innovation there at the right message at! Perceived as invasive which in turn, offers better consumer engagement, active participation and positive brand.... ( OOH ) concepts to on-street reality interactive OOH advertising offers a unique opportunity for a one-on-one connection... Intended audience furniture, transport systems and shopping centres are undergoing a profound transformation! Positive brand association campaigns drive social media engagement by focusing on customisation and.... 'S largest outdoor advertising is an international division of jcdecaux that brings innovative Out-of-Home ( OOH ) concepts on-street! Fuel campaign optimisation, relevance and audience targeting to … OutdoorChinaNon-Alcoholic DrinksNescafeJCDecaux audience. And marketing division of jcdecaux Group best of experiential and interactive offers a unique opportunity for a consumer-brand... Belgium, creating the Group 's first subsidiary specifically at the right place at right. Ever more connected future and advertise that is effective, customised and responsive jcdecaux worldwide jcdecaux partners Funan Enhance... Advertising corporation in the right message, at the intended audience target a highly receptive and audience... By back-lit panels are increasingly popular in France easier for Hong Kong international Airport ( HKIA advertising...