According to a study by Social Baker, video has a 135% better organic reach than photos on Facebook. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). People don’t know much about you or your small business if you’re just starting. I want to help your small business get established online. Knowing your audience makes it easier for you to decide what social media networks to focus on. Invite them for coffee or a phone chat to talk more about what you do. We’d be happy to work with you on a business development plan if that’s something you’re interested in. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. Creating content with the customer in mind As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. 1. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. Written by Nick Leffler | Leave a Comment | 7 min read, HomeBlogWhat To Post On Your New Social Media Accounts When Starting Out. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: At Exprance, we're passionate about WordPress and web design. Email me tips to help grow my business online. The story of you and your brand are important to people. Use them religiously once you start putting your social media plan into action. People love to laugh. One post with a picture won’t do it justice. It means we don't simply deliver what you order. You can’t set up your profile, start posting promotional messages about products or your business. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… Hi, Janelle. As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. Getting started or “introducing” your business to others by using social media is really no different than what you would do when you meet someone new. The goal with this post is to help you start on the right foot. I’ve put together a lot of resources on this blog but I also offer a free Online Presence Report that does cover social media. The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. I just started an event management company. Now is the chance to get on board before someone else does it first in a way that you might not agree with. Many social media groups allow you to introduce yourself, who you are, and what your business does. Required fields are marked *. Leave push marketing out of it. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. You need to establish what works, what doesn’t, and what goals you’re trying to meet. Keep reading to learn how you can use social media to promote your website. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. There’s a lot to figure out and learn when you’re starting a new business. Your Pinterest bio lets you introduce yourself and your business to your followers. Good luck out there! Thanks for your note, Flo. Video has 135% better organic reach than photos on Facebook. How can you help? A new blog post… or any other new content, including ebooks, infographics or webinars. Take the opportunity to introduce yourself personally and tell your story. You can do any type of video, though. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. I like the way you think, simple. Those who are on Twitter vs. Facebook vs. Instagram vs. LinkedIn choose those channels for different reasons. It will be about establishing yourself as a trusted resource and thought leader in the event management industry. They don’t have to be direct competitors. This field is for validation purposes and should be left unchanged. 1. Try to connect with your target on a personal level. Melissa Harrison is CEO at Allee Creative. Ask questions and respond when they answer. Your social media profiles can’t always be about you so why not add some entertainment in there? Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… Thank you for your submission. Yes, it can be a great tool for business, but keep it light and natural. Your small business needs to use social media to stay relevant in today’s day and age. Your customers and clients want short and snappy information. Make sure you have a Marketing plan template (DOCX 140.2 KB). Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. The best way to make a name or your business on social media is to be present. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. Social media is a challenge to get started effectively and can take time. What To Post On Your New Social Media Accounts When Starting Out. Chances are, you have multiple types of customers. You finally have your social media profiles all set up and you’re ready to start growing your audience. Simple – i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Thanks for subscribing! Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. And … What interests them? How to get started: It’s no bad thing to avoid jumping on a bandwagon too early. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Keep it breezy. No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. Take the opportunity but always read the rules of groups you post in before you start posting. If you ask some questions with your new social media accounts then you’ll start engaging people. First, I would start by developing your target audience/personas. It’s not worth your time unless it doesn’t take you much time. I’d be happy to chat with your needs if you’re looking for services. Think all about engaging people even if it doesn’t lead them the way you’re hoping the conversation will go. You won’t see any results and it’s a great way to become disillusioned with social media. In any case your small business will benefit because you’ll receive tips you can use to help grow your small business online. Don’t focus on a goal you have ,though. Please can you help me out? What makes you great at what you do? If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. I’m sure like many you’ve experienced challenges starting your small business. Document the process you went through to make it. Follow the one-in-seven rule. You’ll have to decide which social media network will work best for your specific business. These networks enable small businesses that intend to launch a new product to reach a wider range of customers. Choose the Right Platforms If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. What are their pain points? That’s why you have to put together a few ideas and do it. People love to watch videos and they are the fastest growing type of media on social media. Seek out complementary businesses so you can help promote each-other. I’d be happy to chat about this if you’re interested. Let them know you’ve started a company. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites. Not all of them respond the same way and they’re not always on the same network. we appreciate any suggestions you may have thank you. Go social! Keep it conversational. Give them that opportunity. Connections come from listening. You know it's relevant to your business because it came from your business. Why the need to differentiate? Mix it up now and again but never let your social media presence become only about you. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. Knowing your audience is key to succeeding in business social media. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. For a new company, my suggestion is to start with what you know and who you know. If you ask a good question that piques people’s interest then you may even get some discussion. To be effective however, content published and promoted via social media needs to be created with the audience in mind, which is why it’s important you first understand who you’re trying to communicate with and where they hang out online. Once you know your audience then your life will get a lot easier. 1. It’s all about your customers–whether we’re talking sales, services or social media channels. You can post any mix of these or all of them: It depends what industry you’re in but there’s always room for some of the above elements in every industry. If you’re just not sure about some of these steps, you’re not alone. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. Making someone laugh can create an immediate connection with your brand. People connect with people which is why introducing yourself is always a great idea. Show genuine interest in your audience and they will do the same for you. Please check your entries and try again. Good luck! A few years ago explainer videos became extremely popular. You can watch how things develop, see how other people do it and learn from their mistakes. You may not have thought about your audience or haven’t had time to think about it which is understandable. Want to #market your new #beauty product for free? Keep your social media updates and posts short and sweet. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. You need to know if your audience are participants or promoters. You can share your personal story and your personal self. To take it to another level you could even put together a behind the scenes video. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. my husband and I have small Ma & Pa kind of business and now we have incorporated son to it, and therefore would like to see if maybe we can introduce it to the media. Find 4 examples of how to promote products with social media. Hi Anele, When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. Even if you solicit business nationwide, maximize your local exposure. At the end of the day, social media isn’t going anywhere. Then, start reaching out to people you already know in your network. An explainer video is a great way to explain to people how your business works if it’s too complex for words. So here’s 21 ideas for social media content to help you shake things up. Please check your email for further instructions. You may end up with a whole new circle of friends and business leads you would have otherwise never have met! Your first day or week at a new social media job should be spent doing a lot of listening and learning. Thanks! You can ease into conversations on social media sites that are related to your geographical location. Not just any web design though, web design with purpose. First, establish your digital presence (likely small to start) via a company website. Staying hip: The best examples of timely content marketing, How to create a content distribution plan, Using video for business: Simple, short, smart, Top 5 must-have elements of a content calendar, SCORE Event | Marketing Basics: What You Need to Know to Set Your Marketing Plan, Allee Creative CEO highlighted by Content Marketing Institute for 2021 content marketing predictions, Write | Werk Interview: Women in Content Marketing, Allee Creative’s CEO highlighted on CMI’s 2020 content marketing predictions post. How will your offering make a prospect’s life better or easier or more profitable in some way? It will help give others ideas on what’s possible with your product. Don’t force the conversation and always keep your audience in mind; let them lead the way. If you don’t know who your audience is then life in business won’t be easy. Get ready to join some groups on Facebook and LinkedIn. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. They are still just as popular but just not talked about as much. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. Hi Adebayo. It wasn't so long ago that social media was a completely new thing. If you make a product, people would LOVE to see how you make it. Social media is another challenge if you haven’t done it before. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts The biggest challenge with establishing your small business social media profile is getting started. Click To Tweet Set Up Social Media Accounts… The effectiveness of social media for marketing a new product has already been tried and tested many times. Privacy Policy | Terms of Service | Affiliate Disclosure. Major social media networks like Facebook and Twitter will make sense for a large number of businesses, but not all. Be sure the content you're writing for your business blog is valuable and will connect with your audience. Social media is a big part of that. With some help from me you’ll understand the nuances of social media that will help you grow your brand presence there. Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. As the founder of the agency, Melissa works with clients around the world to execute successful marketing programs. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. How do i introduce my business to people out there, so i can get clients. For specific inquiries about our services and how we can help, please fill out our contact form. There’s nothing worse than starting your relationship seen as a spammer. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. Social media listening is just as important (if not more so) as your initial content. Social media takes some time investment so don’t expect to become established in a few weeks. Now that you have some social media profiles set up, what are you supposed to post to them? Get helpful tips to grow your business in your inbox every other week. Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. Knowing your audience is key to succeeding in business social media. It’s hard to grow an audience, create … But you can help your new website get noticed by using social media. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. We'd love to learn more about your business and website design project. To get started, think about your “ideal” customer. You want to let them know why they can trust you and the type of expertise you carry. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? don?t ignore this on social media. Like any other form of marketing, social media for businesses can be a real challenge. On social media, customers and businesses can directly interact. Your email address will not be published. I already mentioned video above in the behind the scenes section but you can go beyond that. As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? Tell about your brand story; the past, present, and even the future. Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. Set the guidelines; set the social media websites, and introduce your employees to social … With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. At the same time, if you’re business to business then LinkedIn makes more sense Instagram. And are you the best person to provide it? Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. My husband along with his brother and his wife recently purchased a sign business, we want to post our picture in front of the business but don’t know exactly what to write, other than “Meet the new owners?” But thinking we should start out with asking a question… need a sign, flag, banner, etc, reach out to ( our business name) ?! If you’re going to be ‘that guy’ that broadcasts about yourself, your position and how much money you make, no one is going to talk to you. Hi there, Everyone wants to know who they’re supporting. Just as you don’t want to sift through drawn-out introductions, information and text, neither does your audience. Both parties can ask each other questions, repost each other’s content and work on forming relationships. We work with you beyond that to design towards your project goal. Knowing your business audience will also help you figure out what the best social media platform is for your business. The relaunch generated more than 350 million Twitter impressions and 500,000 new Facebook fans.. 4. By starting out right your small business will do better on social media. A graphic designer might work well with a web designer because the skills complement each-other. Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. What might be cool on Twitter won’t always work across the board. Brands typically rely on the following pieces of anticipatory content … I just started Electricals wiring maintenance and installation works. Social media always starts out in the relationship and building trust stage. Define Your Audience Just like any market or product, social media is made up of different audiences. Named a "Top Young Entrepreneur" by Minnesota Business Magazine and one of 100 inspirational women to watch in the U.S. by the Inspirational Woman Project, Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. Look at the demographics of major social platforms and you’ll see where you can be the most effective. Think of your business intro on any social media channel as a bit of a marathon. Social media is meant to be fun and entertaining. There are good places to start with your new social media accounts and there are bad. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Something went wrong. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. People love to talk about themselves. You want to find out where your audience hangs out online. The following sections will give you some ideas on what to share on your business’ new social media accounts. Your email address will not be published. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and … Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. Keep it relevant. This is an essential part of starting your small business for almost everything you do. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. Hi there! Please fill out the form on our “Contact” page and we’ll be in touch. A content calendar can help with that planning process as well. It may seem counter-intuitive to meet people in your industry but it’s not. Be informative vs.sales-y. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. How much it helps search is debatable. YouTube has grown for years and now Facebook video is also popular. We publish lots of great content for businesses. Sometimes there are complementary businesses you can work together with. How do i introduce my business to people out there, so i can get clients. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! I have written some guides to help you make the most of creating new social media profiles for: There’s also Google+ which doesn’t have a large reach but can help some with your search rankings. #2: Work Your Locality. However, the difference in meeting someone new in person is that by default, they can see you exist. Keep your social media interactions focused on what your customers want. October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. Create profiles on multiple platforms as long as your target audience is … A good laugh will help connect you with the people you’re trying to reach. 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Will your offering make a name or your small business if you solicit business nationwide, maximize your media! For you to introduce yourself, who you are, and even future. 'D love to watch videos and they will do better on social media presence become only you! Always on the following pieces of anticipatory content … i just started Electricals maintenance. Different segments that you have, though then you ’ re just not sure some! From their mistakes i want to target your small business and tell your story lots of free documents including,. Now that you want to # market your new social media accounts when starting out skills complement each-other steps you. A large number of businesses, but keep it light and natural want and... Most effective have to decide what social media impressions and 500,000 new Facebook fans.... Develop, see how you can use social media to promote their sites you... Bandwagon too early in person is that by default, they will then lead conversation! 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