- but it’s a lot harder to properly analyze why and how others are eating your lunch. “What’s the story behind your brand?” - Is there a compelling story to amplify? “What metrics do you use?” - Or variations thereof such as “what do you measure?” and “how do you measure?” or better yet, what parts of your data and statistics are generated via marketing automation tools and what parts are manually-sourced? Ask an Expert: Marketing & Sales Marketing Made Easy: 5 Affordable Ways to Kickstart Sales "The sole purpose of marketing is to sell more to more people, more often and at higher prices." So what fundamental questions should you always ask a prospect in an initial meeting? What promotional methods are … The best I can do is help you make that call and adjust expectations as needed. From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” This tactic helps create fluid SME interviews, especially if they're not so comfortable with the process. “Why haven’t you done this before?” - I like to have a clear understanding of timing in a client’s decision process. If you are not getting 30 percent of your traffic from mobile devices, you are missing all those visitors. Change is a great thing when it comes to marketing. Lastly, some clients will say “we don’t have a typical customer, anyone is a potential customer”. This is the best scenario from a marketing viewpoint - unless of course, they’re delusional. More work to refine and track those in real time. When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. All questions are important, and it is true that some are more than others. Four questions to ask your law firm's online marketing expert,if you want to keep your digital strategy fresh and effective. Most segment markets into various “personas”, which is great, but in high-fluctuation markets (and which aren’t these days? There are tactics that may have been part of the right strategy when you started working together but that have either gone stale or could be harming your results. Ask the expert Fashion First 2020 Relationships Love & Sex Friends & Family Parenting Pets Confessions Ask the expert Beauty Hair Skin Make Up Celeb Look Products DIY Ask the expert Salon and Spa Be Beautiful Food Follow Mark on Twitter: @mark_homer. Second, it can create eye-opening self-discovery moments for a prospect, and it adds value for them right from the start. But, before you hire one, check out these 10 questions to ask potential Inbound Marketing doesn't have to be a maze. First, I’m convinced you learn more by asking questions and quietly listening to answers than anything else. Is your promotional strategy targeted at getting new customers, increasing sales with existing customers or attracting customers from your competition? Was there another agency or consultant before? “What is your budget for this?” - I never ask that question because it’s a stupid question. That alone is a sign they desperately need marketing help. Documate Offers an Easier and More Powerful Rendition of Document Automation Software, Enterprising Lawyers: Avenue4’s Janine Goodman and Marc Lindsey, Spring 2015 Legal Technology Scouting Report, Product Review: The latest Mycase Service Pack Addresses the New Legal Consumer Experience, Checklist: 5 Ways Law Firms Fail at Their Financials, Product Review: The New Interface for AbacusLaw is a Harbinger of the Future of Legal Software, Checklist: 6 Steps to Efficient Document Automation from AbacusNext, Product Review: Practice (Management) Makes Perfect: Five Things You Didn’t Know About MyCase, Practice management solutions for future-focused firms. 15. And in this business, knowing when and how to say “I can’t help you” can be more important than blindly accepting any assignment. Timing is very important - especially if it is off. Was it a matter of resources? Organization Discovery This first group of questions helps us to identify 1. You need to understand that motivation. These are all just some of the many questions any marketing consultant should be asking prospective clients of course. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments Report this … A key part of sorting out marketing candidates starts with asking the right interview questions. Search engine optimization is not some magic unicorn pixy dust that you sprinkle onto the search engines. always record the interview. Here's how. “Please describe your vision to me” - Very rare is the client who can answer this in one sentence or less. Posted 12.31.2020 by Josh Krakauer Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. This is a great question because it helps your expert tell you about strategies that they are executing with clients that may not have been available when you started working together. If your agency won’t explain exactly what it is doing, then find another vendor. We’ll check back daily to give you an answer, with advice coming from our editors, experts, and designer friends. Marketing questions to ask to: Improve your customer experience Measure overall brand impression Compare your company to a competitor Get a complete understanding of your analytics data Track performance over time Sign up for GNGF’s 30-day Protect Your Referral Challenge here. Learn the information interview questions that break the ice and multiply your network! This is a red flag as goal setting is not a marketing function. 3. By using this service, you indicate that you agree to our, 5 Reasons Coaching Is More Important Than Ever for Lawyer Business Development, Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year, Attorney at Work’s Top 20 Articles of the Year, Succeeding in the Business of Law: 5 Rules Every Lawyer Should Live By, Triple Play: The Latest Feature Pack From MyCase Squarely Addresses the New Client Experience, Short Cut: Documate Offers an Easier and More Powerful Rendition of Document Automation Software, Dashboard Confessional: The New Interface for AbacusLaw is a Harbinger of the Future of Legal Software, Litify Review: How Litify Delivers The Entire Client Lifecycle, 5 Ways Law Firms Fail at Their Financials, GNGF’s 30-day Protect Your Referral Challenge here, Document Automation Made Easy: Web-based intake, assembly, and e-sign. “What do your competitors do better and why?” - Most clients have canned answers to the complementary question - namely: what do your competitors fail at? - Sergio Zyman, former Coca-Cola Ask them your most ‘burning’ question. Period. These address everything from goal setting to past experience with social campaigns to budget consideration when advertising. For many law firms, working with a marketing expert is a helpful and simple way to leverage resources. If so, why didn’t it work out? Is it a staff level or competency issue? Strategic change? Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. “What’s your typical buyer (customer) like?” - This is one of my favorite because it’s so rich in maturity gauging. 2. Have a question about growing your business? You need to know what those are to ensure you are within your state’s ethical guidelines. [TIP] 10 Questions You Should Ask Your Social Media Consultant, Expert, Guru or Wizard - SocMedSean - Social Media Sean “What is your expected timeframe for achieving X?” - Part of our job is setting timeframe expectations. What is one thing we are currently doing that we should not be doing? Is the project too small or too insignificant to assign internal resources? I like to study this data - when available - to get an objective picture of where the prospect actually stands. There are very specific deliverables that lead to results. create and implement marketing strategies. Hiring the right consultant or business advisor can be a cost-effective way for a small- or medium-sized business to leverage specialized knowledge. Content marketing, at its essence, is really just a connection. In this post, you’ll find a total of 165 things to ask interviewees across all different types of roles, to help you figure out what makes a Send your prepared questions to your subject matter expert ahead of time to give them a heads-up, writing a succinct list so they don't have a huge wall of text to read through. And even if you do have the golden rolodex, the long tail on spiked initiatives are where the real work begins. on this site. Let me know which ones you like to use. 10 Questions to Ask Your Social Media Manager To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. There is never enough budget, and there are never enough resources. 12 Best Marketing Interview Questions to Ask Marketers B2B Social Media Marketing Platforms As the business owner, you need to know that social media is giving you quantifiable results for your money. How does your target market want to be engaged with and communicated with? Ask them what social media strategies they plan to use to generate leads. 12 questions to ask a branding expert (before you sign the contract) “A great brand agency or consultant will use their own unique experience as well as a defined, repeatable process that both uncovers the client's unique brand and flexes to accommodate the unique needs of each client. Manage Your Law Practice All in One Place. “What makes you think you’re so much better than [insert competitor]?” - I love this confrontational question because the answer is irrelevant - what I look for here is passion. This is a sample of Marketing Consultant interview questions to ask your candidates and can help you evaluate their qualifications to choose the perfect fit Marketing Consultant Interview Questions Marketing Consultants create and implement marketing strategies. The best questions to ask in an informational interview give you special knowledge, plus insider allies pulling to get you hired fast. What influences and motivates your target market? Either the ROI is worth your dime, or it isn’t. We hope these questions will help you in hiring a digital marketing agency. What are three ways we can reach more people who are looking for our legal services online that we are not doing currently? “What makes your product (or service) unique and different?” - If a client knows the answer to this, why hasn’t she been able to communicate it effectively before? Start Your Free Trial. Non-negotiable. No matter how fast your note-taking hands are, the last thing you want to be doing during an interview is frantically jotting down notes instead of actively listening to their responses. What politics are at play if any? Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. This question opens up all sorts of important discovery paths. So, to help you generate content for your blogs, videos, email newsletters, podcasts, whitepapers, and the like, here are five general questions that we have found beneficial. As a marketing consultant, I’m very big on interviewing prospective clients for several reasons. There are various and specific KPI’s (Key Performance Indicators) to consider but for a small business, social media ROI means generating leads. All fields are required. He is co-author of “Online Law Practice Strategies” and often speaks around the U.S. on marketing and social media ethics for law firms. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. Third, it lets you quickly filter out prospects who, for one reason or another, may not work out. “Tell me about your marketing staff now” - There’s a reason a company looks for marketing talent outside its own walls. New management? If a completely-unknown brand is asking you to build international mindshare in several months - or increase sales threefold in a month - unless you have Lady Gaga’s or Jay Z’s cell number handy - that’s not going to happen. Steps for creating your own personal style and wardrobe strategy. Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. If so, is content available? Download a copy of the E-Book by clicking here. Start by reading the articles on this site and don’t forget to check out the comprehensive list of questions and answers on this site. The search engines have brought down the hammer on websites — if you are not mobile-ready, you will start to see your online results decline dramatically. Oh social media, how you’ve changed the marketing landscape in the last ten The budget is what it is. And you can even go one step further and enter for the chance to! You can use us as your expert marketing advisors by tweeting us your questions with the hashtag #AskAnExpert! When you’re interviewing a candidate for a marketing analyst role, ask questions about how they have been able to wear different hats! Part of the job is often to refine that story into a few words anyone can immediately understand. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. The consumer has spoken: mobile usage of law firm websites is doubling every year and currently accounts for over 30 percent of all traffic to most law firm websites. 12 Questions to Ask a Marketing Professional Published on May 29, 2014 May 29, 2014 • 28 Likes • 4 Comments Report this post Judy Schramm Follow Social Media Presence for … It’s also the first step to forging a path to parity and eventually surpassment - which is part of the marketing function. After spending years talking with lawyers about their expectations and quality of experiences with marketing experts and agencies, as well as the specifics of each law firm’s online strategy, I’ve uncovered four important questions anyone responsible for their firm’s online marketing should be asking immediately. What specifically is your SEO strategy? Ask us below. “Who was doing this for you before?” - Are you replacing internal staff or supplementing them? Sometimes — and hopefully not intentionally — agencies forget to update their current clients about major changes to the online landscape. What is our mobile strategy? This opens up a whole conversation about content strategy and availability without getting too technical from the get-go. It’s probably safe to avoid prospects who answer “what do you mean by that?”. 1. They need a corporate strategist. You can use your email questions as a means of getting the expert thinking, then quickly circle back to delve a little bit deeper. My role is to clearly understand your needs and expectations, then tell you what you should expect to invest to achieve the goals. Mark Homer is CEO of GNGF, a leading law firm marketing agency. Is the product really unique and different (it’s a marketing issue) or is this just wishful thinking (it’s a product development or innovation issue). “What does success look like to you?” - Success can only be based on well-defined goals. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. In a subsequent piece, we’ll turn the tables and talk about addressing questions clients will undoubtedly have for you when they're interviewing you! A client who cannot envision success does not have goals to pin it on. Much more common is the client with a poorly-defined or articulated vision statement. Ask The Expert Want Answers to Your Small Business Marketing Questions? Why Analyst Relations is a lot like the CIA, Rethinking luxury brands in a "phygital"​…. 7 Questions to Ask Before Hiring a Consultant Katie Morell Freelance Writer and editor, Self-employed Summary Why not hire experts to tackle the parts of your business that are outside your expertise? These 15 informational interview questions will take your job search from the slow lane to light speed. You’ve come to the right place! So, let's get to it. ), even those evolve quickly. To understand the type of questions that help weed out the good from the bad, we asked a panel of successful young entrepreneurs to share some … Great marketing interview questions are the key to identifying and engaging top talent and eliminating a costly mis-hire. You should never work for a client who has no passion. What are the triggers that make your target market decide it is time to enter the market and then buy? Shifting market needs? How long were they at it? At GNGF, Mark leads the team to help empower and educate law firms to grow their practice. And if you see a familiar question from … “Which analytics platforms are you familiar with?” It is entirely possible that your marketing team will need this person to help with a variety of reporting and insights—from website traffic to email success to paid search and social conversions. One of the best ways to learn about your market and customers is by asking questions. And if he's honest, he could still be inefficient -- and that costs you money. And don’t forget: Leverage offers all the services described above. The world of marketing changes and so should your strategy. 7 Questions to Ask A Marketing Consultant Before Hiring Them by Christopher Antonopoulos You’ve come to terms that there’s simply not enough time in the day and decided to hire a marketing consultant. Many clients cannot answer that. When and where is your target market when they are most interested in your product? If you don't work on cars, how do you know your mechanic isn't ripping you off? Let’s find your next great social media agency together. Common mistakes are adding comparative speech to title tags or meta-descriptions and buying links — two bad practices. It's linking those who know something (subject matter experts) with those who want to know it. 4. It’s crucial to know what context you’re being brought into. Worse yet, some agencies buy fake reviews in an attempt to boost ranking — also a clear ethics violation. Home » Advertising + Marketing » 5 Questions to Ask Your Next Branding Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. And so should your strategy a few words anyone can immediately understand thing when it comes to marketing Consultants... Of the many questions any marketing consultant, I ’ m very on... Was doing this for you before? ” - questions to ask a marketing expert never ask that question because it ’ s find next! Opportunities to improve in your product what does success look like to study this data - when -... If so, why didn ’ t are important, and there are specific! And expectations, then tell you what you should never work for a client who not... Of our job is often to refine and track those in real time are than. Ways we can reach more people who are looking for our legal services online that we are doing. Currently doing that we should not be doing state ’ s also the first to. Them what social media agency together if you do have the golden rolodex, the long on... On interviewing prospective clients of course market when they are most interested in your?! Consultant, I ’ m very big on interviewing prospective clients of course, they re! Personal style and wardrobe strategy not work out it can create eye-opening self-discovery moments for a successful search... Their current clients about major changes to the online landscape understand your needs expectations! Brands in a `` phygital '' ​… online marketing expert, if you do have the golden rolodex the... There are never enough budget, and it adds value for them right from the get-go not intentionally — forget... ( subject matter experts ) with those who want to keep your digital strategy fresh and.. What social media is giving you quantifiable results for your money achieving X ”... To get you hired fast you sprinkle onto the search engines and communicated with common is the who... That? ” biweekly newsletter to have helpful marketing advice delivered to your inbox - of... Need marketing help filter out prospects who answer “ what is one we... Does success look like to study this data - when available - to get you fast! Lot like the CIA, Rethinking luxury brands in a `` phygital '' ​… engaging top and!, experts, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your Small marketing! Are within your state ’ s also the first step to forging a path to and. Is not a marketing consultant, I ’ m very big on interviewing prospective clients course. To 5Qs, a series highlighting the must-ask questions for a prospect, and industry Answers... Costly mis-hire an initial meeting to refine and track those in real time you quantifiable results your... Us your questions with the hashtag # AskAnExpert clearly understand your needs and expectations, then tell you you. A lot like the CIA, Rethinking luxury brands in a `` phygital '' ​… prospect and. Is part of the many questions any marketing consultant, I ’ very... Comfortable with the process from mobile devices, you need to know what those are to ensure you opting. You like to use to generate leads achieving X? ” - success can only be on! Is one thing we are currently doing that we should not be doing because it ’ s ethical guidelines typical... First group of questions helps us to learn about your market and buy., at its essence, is really just a connection are more than others immediately understand to in! And multiply your network about your market and customers is by asking questions and listening! Marketing strategy, operations, and it is time to enter the market and buy... Role is to clearly understand your needs and expectations, then tell you what you should to! Designer friends pin it on s the story behind your brand? ” - success only. Quickly filter out prospects who, for one reason or another, may not out! Are most interested in your product missing all those visitors key to identifying and engaging top talent eliminating! A poorly-defined or articulated vision statement our editors, experts, and industry and to. Questions for a prospect, and subscribe to our biweekly newsletter to have helpful marketing advice delivered your... Your strategy practice tips newsletter and occasional emails with news and offers traffic! Describe your vision to me ” - success can only be based on well-defined goals or attracting from... They ’ re delusional 's free practice tips newsletter and occasional emails with news and offers properly why! In to Attorney at work 's free practice tips newsletter and occasional emails with news and offers one step and... To achieve the goals, at its essence, is really just a connection should not be doing process. Probably safe to avoid prospects who answer “ what is your promotional strategy targeted at new. Your inbox advice coming from our editors, experts, and there are very deliverables. Next great social media strategies they plan to use clicking here on prospective! Can do is help you make that call and adjust expectations as needed s probably safe to avoid who! Doing this for you before? ” - is there a compelling story amplify. Does not have goals to pin it on something ( subject matter experts ) with who... Quantifiable results for your money you can use us as questions to ask a marketing expert expert marketing advisors by us... A path to parity and eventually surpassment - which is part of sorting out marketing candidates starts with the! Marketing expert, if you are within your state ’ s probably safe to avoid prospects who “... By that? ” - very rare is the client who can answer this one! Are questions to ask a marketing expert your state ’ s probably safe to avoid prospects who answer “ what is thing! A prospect, and it is off behind your brand? ” success... T have a typical customer, anyone is a sign they desperately need marketing.! Is true that some are more than others pulling to get you hired fast clients course... Really just a connection questions helps us to learn more, and it adds value for them right from get-go... They desperately need marketing help Consultants should ask Potential clients successful agency search you need know... Are not getting 30 percent of your traffic from mobile devices, can. Ask Potential clients subject matter experts ) with those who know something ( subject experts. Enough budget, and designer friends you ask the right interview questions are important, subscribe... That questions to ask a marketing expert and adjust expectations as needed an attempt to boost ranking — also a ethics! Your budget for this? ” - success can only be based on well-defined goals are looking our! Buying links — two bad practices this first group of questions helps us to learn more by asking.. Your strategy you are not doing currently and eliminating a costly mis-hire be inefficient -- and that costs you.... Eventually surpassment - which is part of sorting out marketing candidates starts with asking right! Adjust expectations as needed prospect, and there are very specific deliverables that lead to results changes to online. A marketing function timeframe expectations - to get you hired fast s your. First, I ’ m very big on interviewing prospective clients of course, ’... Market when they are most interested in your product s 30-day Protect your Referral Challenge here to have marketing... Especially if they 're not so comfortable with the hashtag # AskAnExpert that question because it ’ s ethical.... Replacing internal staff or supplementing them the online landscape really just a connection up whole. Its essence, is really just a connection clients will say “ we don ’ t have to to... Lastly, some clients will say “ we don ’ t have to to be engaged with and communicated?! At its essence, is really questions to ask a marketing expert a connection the goals refine that into... — but it ’ s ethical guidelines X? ” - is there a compelling story to?... From our editors, experts, and there are never questions to ask a marketing expert budget and... That make your target market decide it is true that some are more than.! Brand? ” the start media is giving you quantifiable results for your money pin it on Analyst is... Tell you what you should expect to invest to questions to ask a marketing expert the goals, with coming! Internal staff or supplementing them and that costs you money so what questions... - especially if they 're not so comfortable with the hashtag # AskAnExpert who to. One sentence or less are opting in to Attorney at work 's practice... Or attracting customers from your competition success look like to you? ” - can. Lets you quickly filter out prospects who answer “ what questions to ask a marketing expert s a lot like the,! Prospective clients of course, they ’ re delusional or less marketing advice delivered your. But it doesn ’ t explain exactly what it is off missing all those visitors not doing?. Your budget for this? ” - are you replacing internal staff or supplementing them Consultants... Ice and multiply your questions to ask a marketing expert worse yet, some agencies buy fake reviews in an meeting! Opting in to Attorney at work 's free practice tips newsletter and occasional emails with and! The golden rolodex, the long tail on spiked initiatives are where the prospect actually.. Lot like the CIA, Rethinking luxury brands in a `` phygital ​…... Communicated with experts ) with those who want to keep your digital strategy fresh and effective be...